ROUE
BIKES

The naming and branding project for ROUE was focused on creating a bold yet refined identity that embodies power and energy. The design is clear, smart, and concise, reflecting the brand’s commitment to precision and performance. Every detail—from typography to colour palette—was carefully done to resonate with cycling enthusiasts who seek both efficiency and style. The result is a brand that is not just visually striking but also effortlessly communicates innovation, motion, and performance.