Calle 365 Madrid

The client wanted a bar that could change its decoration every year.

We developed a name, a brand strategy and a storytelling to explain three concepts: What is it? Why does it change every 365 days?

Calle 365 Instagram

We created a story where our main character: Margarita, open with her husband a botilleria (alcohol shop) in 1856, but for political reasons, he must flee the country and the only way to communicate with her is through bottles that he sends her every 365 days with his location; when she gets the message and then goes to sleep, she dreams about what her husband tell her in the letters, and this dream, is hiden behind closed doors. Every 365 days the place will change according to what her husband tells her about her next destination.

After generating the brand strategy, we worked on social media marketing to tell the concept of Calle 365 in the right way, achieving that more than 100,000 followers in the first year.

Calle 365 Website