The Palmar project was initiated as a branding endeavor for a hotel situated in Mexico. The imagery it aims to convey revolves around "the Mexican art of happiness," where Palmar is envisioned as a genuine oasis of serenity, tranquility, and authentic happiness for guests to fully embrace and savor.
The client reached out to us because they had recently acquired a small hotel in the heart of San Pancho, Mexico. While the location was undeniably beautiful, they were in need of a branding strategy that would not only give their hotel life but also set it apart in the eyes of all. The goal was to provide guests with an unforgettable experience and transport them to a veritable oasis from which they would be reluctant to depart.
The goal was to establish Palmar as a boutique hotel, catering exclusively to a limited number of guests at any given time. This approach ensures a personalized service and, consequently, maximum comfort, all while maintaining a positive environmental footprint.
And it is important that guests are aware of this aspect; in fact, being situated in the midst of such a pristine natural setting, Palmar aims to be an image of commitment to demonstrating its dedication to the planet through both words and actions.
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