Bravissimo

The client was looking to set up a restaurant in Madrid with world cuisine but with an Italian touch as he and his family were from this country. 

What did we do? We gave the project a name that encompassed the characteristics that the client was looking for: BRAVISSIMO "Osteria del mundo" and from there we created a character who represented one of the client's family members and was key to our story: the aunt of the client who travelled the world collecting recipes and cooked them, but always adding that Italian factor to make them her own.

By having a character, we generate greater affinity with our target audience and we can use her to create different actions on social networks, such as her being the protagonist of Bravissimo's instagram, transforming the aunt into an instafoodie who shows her recipes and her travels around the world.